Meta Ads staff

Vy has 4 Facebook and Instagram advertising skills in your account: reporting, optimization, campaign setup, and competitor research. She asks first before doing anything that costs money.

Online sellers, small shops, and spas often run ads by guesswork: turn them on, check Ads Manager days later, and still do not know which ads bring orders or which are wasting money. Hiring an ads specialist is expensive, while learning it yourself takes time. This staff member is Vy, Meta Ads staff, with 4 skills. Vy works directly in your Facebook and Instagram ad accounts through the official connection provided by Meta. Ask in everyday language, and Vy gets the numbers, finds problems, and prepares new ads for your approval.

Vy’s 4 skills

Skill	What Vy does
Meta ads reporting	Gets figures directly from your account: amount spent, messages, purchases, cost per result, and comparison with the previous period; which ads to keep and which are wasting money; saves to Excel when needed
Meta ads optimization	Finds rejected ads and the reasons, checks Meta’s optimization score and suggestions, then pauses ads that waste money and adjusts the budget as you instruct
Meta campaign setup	Plans the campaign (goal, budget, audience, and 2–3 content options), then builds the campaign, ad set, and ads in paused status; promotes an existing Instagram post
Competitor ad research	Searches Meta Ad Library to see what businesses in the same industry are running, which ads have run longest, what offers they use, and how you could do things differently

Assign work with one message

"Vy, please check how the ads performed last week and which ones are spending money without getting messages."

"Turn off the Moisturizing Combo ad and put more money into the 15-second video ad."

"Please set up a messages campaign for the 320k sunscreen, 200 thousand a day for 7 days. Build it and leave it paused so I can review it before turning it on."

Vy prepares it, you turn it on

Every campaign, ad set, and ad Vy creates is paused. Before creating, editing, or turning anything on, the app shows a permission box explaining what will be done, to which ad, and for how much money. Vy only turns ads on when you ask, and clearly says when spending will begin.

What makes Vy different

• No file exports needed. Vy gets figures directly from your ad account, so each morning you only need to ask one question.
• Official Meta connection. Vy works through the gateway Meta itself provides for AI applications, not through an intermediary service. Your key stays in your computer’s key storage and is sent only to Meta’s servers.
• View freely, ask before changing. Vy handles viewing on her own. She asks you before every action that creates, edits, or turns on an ad.
• Does not access customer data. Vy does not upload your customers’ phone numbers or emails to Meta.
• No made-up figures. If Meta does not return a figure, Vy says it is unavailable instead of guessing.

Right for you if

• You run Facebook and Instagram ads yourself for your online shop, store, spa, or service business and do not have time to monitor them every day.
• You want to know where your ad money goes and which ads bring orders, without learning to read Ads Manager.
• You want to create more structured campaigns but are not ready to hire an ads specialist.

What you need

• The Solo Agent app on your computer.
• A Facebook account with permission to manage your ad account.
• An access key issued by Meta. This takes about 10 minutes:

1. Go to developers.facebook.com/apps, sign in with the Facebook account that manages your ads, click to create an app, and choose "Create & manage ads with ads MCP server".
2. Open Graph API Explorer (developers.facebook.com/tools/explorer), select the app you just created, and choose the User Token key type.
3. Add these 7 permissions: ads_mcp_management, ads_read, ads_management, catalog_management, business_management, pages_show_list, instagram_basic, then click to create the key and grant permission.
4. The key you just created works for only 1–2 hours. Click the (i) icon beside the key → "Open in Access Token Tool" → "Extend Access Token" to get a key that lasts about 60 days.
5. In Solo Agent: get Vy, click "Import key" in the setup box, and paste the key you copied. You can also do this later: Settings → "Connected apps" → Meta Ads → "Import key".

After about 60 days, when the key expires, the app will tell you to enter it again. Repeat steps 2–4 and paste the new key. The button names on Meta’s site may change over time.

What Vy does not do

• She does not turn on ads or increase budgets herself. Anything that costs money waits for your approval.
• She does not delete campaigns or ads; to stop one completely, Vy pauses it.
• She does not upload your customer list to Meta.
• She does not run TikTok or Google ads. For ads across multiple channels, use Multichannel ads reporting with files exported from each platform.

Use in Solo Agent

After purchase, Vy joins your team with all 4 skills above and works on the Meta Ads account you connected. You can teach Vy more skills or create more staff members; the assistant sends each request to the right person.

Often used together: Short video scripts · Check for violations before posting · Multichannel ads reporting