OPCMarketing plan
Working with KOC/KOLs
Find and assess KOCs who fit your customers, write invitations and briefs, then count orders by discount code after the campaign to see who actually brings in orders. Working with KOCs (real users who make product videos and reviews) and KOLs (well-known influencers) helps many online shops and small stores generate orders, but it is also where money is easiest to lose: choosing people by follower count, ending up with fake-engagement channels, sending products without knowing how to measure results. The Working with KOC/KOLs skill solves exactly this: choose people who fit your customers, then count how many orders each person brings in after the campaign. What this skill does for you Recommends which tier fits your budget: with less money, several small niche KOCs are often worth more than one large KOL. Searches online for 8–15 candidates who have already talked about your type of product, or assesses a list of links you already have. Reviews each person’s 8–10 most recent posts, records followers, views and engagement, and reads comments to see whether viewers resemble your customers and are genuinely asking to buy. Flags warning signs: very many followers but very few views, engagement that sometimes spikes and sometimes is almost zero, and comments made up of repeated emojis. Writes a personalized invitation for each person, mentioning one specific video of theirs and why it is a good fit. Writes a brief (instructions for the content creator): up to 3 points to mention, a unique discount code, things not to say, and a clear advertising disclosure; plus a checklist of terms to agree on. Counts orders by each KOC’s discount code from the marketplace order file and calculates the cost per order. Assign the task with just one message "Find small TikTok KOCs for oily-skin sunscreen priced at 189k, targeting female students and office workers. Budget: 8 million and 30 gifted products." Two weeks later, pull the KOC tracking file and Shopee order file into the chat and type "update the results": orders are added by code, and canceled orders are excluded. For pages that require login to view, log in yourself in the app’s browser window. What you receive A candidate assessment table in the chat: channel, followers, average views, engagement rate, industry fit, warning signs, and the recommendation "Invite / Consider / Skip". A sample invitation message; click to copy it and send it yourself. Excel file for tracking (discount code, cost, order count) and Word file for the brief when needed, saved to the koc folder after you approve. Illustrative example: Cost per order = (2,000,000đ payment + 300,000đ cost of gifted products) ÷ 46 orders = 50,000đ. What makes this skill different from a typical AI question Only record numbers that are actually visible. If something cannot be viewed, leave it blank; never guess follower counts or make up results from a KOC’s previous campaigns. Do not quote the "market rate" from memory. This skill asks you to request each person’s rate card, then compare based on estimated cost per order rather than price per post. Measure real orders, not views. Each person gets a unique discount code; at the end of the campaign, the app accurately adds orders by code instead of doing mental math. Follow advertising law: sponsored posts must clearly state that they are advertisements or sponsored, KOCs must genuinely try the product and receive product documentation. This skill never suggests buying fake engagement or hiding payment. Good for you if You want to try working with KOCs for the first time but are afraid of choosing a fake channel. You have sent products to dozens of people but do not know who brought in orders. You have a list of KOC links recommended by others and need to reassess them. What to prepare Required: product, target customers, and campaign goal (generate orders, increase awareness, get videos for ads, or obtain genuine reviews). Helpful: platform, budget (payment or products only), and any existing list of links. To measure results: an order file downloaded from the marketplace with a discount-code column. Outside this skill’s scope It does not message, follow, like or comment on KOC pages; this skill only views them, while you handle contact, agreements and payment yourself. The terms checklist is a reminder, not legal advice. Do not record a KOC’s real name, phone number or address if they have not made it public themselves. Need a script for a KOC livestream → use Livestream sales script; need to calculate commissions → use Calculate CTV / KOC / affiliate commissions. Use in Solo Agent After purchasing, assign this skill to an existing AI staff member on your team, or create a new one to handle it. One staff member can have multiple skills; the assistant routes each request to the right person with the relevant skill. Often used together: Calculate CTV / KOC / affiliate commissions · Short video script · Product launch plan
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99.000 ₫